Планирование стратегических направлений развития международной маркетинговой деятельности предприятия

Abstract

The article examines issues related to the areas of international marketing activities of the company. Analyzed and proposed measures to attract new customers through effective marketing activities. It should be noted that all the above activities require expenditure. But given the fact that the financial difficulties of the company «Turkmenbashi complex of refineries» are now connected with the lack of a sufficient number of customers, as the main customer is NGDU «Naftogaz», which is currently experiencing some financial difficulties, affect the operations of the company, most of the all expenses for promotionalactivities in the future will pay for themselves, as will the ability to attract new customers, not only in Ukraine but also in Russia, where the Turkmenbashi complex of refineries there is significant potential.