Please use this identifier to cite or link to this item: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44902
Title: The problem of creating a positive image of China on the International arena
Authors: Andrieieva, K.
Karlyuk, S. V.
Keywords: brand; international image; People’s Republic of China; Tibetan conflict; tourism
Issue Date: 2019
Publisher: Харківський національний університет ім. В. Н. Каразіна
Citation: Andrieieva K. The problem of creating a positive image of China on the International arena / K. Andrieieva, S. V. Karlyuk // Іноземні мови у світовому економіко-правовому просторі : зб. наук. пр. / відповід. ред. І. С. Шевченко. – Харків : ХНУ ім. В. Н. Каразіна, 2019. – Вип. 6. – С. 19-22.
Abstract: The article is devoted to the research of the problem of forming a positive image of the People’s Republic of China (hereinafter – the PRC) on the International arena. The theoretical bases of the international image of the country and the role of tourism in building up the country’s image have been elucidated, the social, political, and economic pre requisites for building up the image of PRC have been revealed.
URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44902
Appears in Collections:Кафедра "Іноземна мова"

Files in This Item:
File Description SizeFormat 
IMSEPP_2019_6_Andrieieva_Positive_image.pdf134,52 kBAdobe PDFThumbnail
View/Open
Show full item record  Google Scholar



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.