Marketing and logistic support of Ukrainian regional markets for innovative products distribution
Дата
2018
DOI
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Назва журналу
Номер ISSN
Назва тому
Видавець
Анотація
The integrated assessment of marketing support and level of logistics potential of Ukrainian regional markets according to the proposed structure is carried out. The study was carried out by determining the essence of marketing resources and logistics potential of regions that, as a result, reflects their focus on the formation of an effective policy of distribution of innovative products of industrial enterprises. A matrix that reflects the grouping of Ukrainian regions in zones with balanced and unbalanced levels of appraisal indicators is provided.
Опис
Ключові слова
marketing support, logistics potential, region, distribution of innovative products
Бібліографічний опис
Illiashenko S. Marketing and logistic support of Ukrainian regional markets for innovative products distribution [Electronic resource] / S. Illiashenko, O. Bilovodska, O. Gryshchenko // International marketing and management of innovations. – Electronic text data. – 2018. – No. 3. – Access mode: http://immi.ath.bielsko.pl/2018/05/16/marketing-and-logistic-support-of-ukrainian-regional-markets-for-innovative-products-distribution/, вільний (27.03.2020 р.)