Exhibition activity as a tool to promote the industrial enterprise
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Дата
2019
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The article suggests the approach to manage exhibition activity at the industrial enterprise, works out the sequence and essence of the management procedures, and their information provision. According to the author’s approach, the exhibition activity of the industrial enterprise is analyzed by the example of "Kerameya" Ltd. in the system: goals of participation, peculiarities of exhibitions, the main achieved results, the efficiency of participation. The efficiency to use the exhibition stand, advertising and handout materials to form the image and to promote the industrial enterprise at the market, is proved by the example of "Kerameya" Ltd. The obtained results deepen theoretical and methodological bases to manage the exhibition activity of the industrial enterprises in the part to investigate the approaches to formalize its regulation procedures.
Опис
Ключові слова
PR, promotion of the industrial enterprise, exhibition materials, management of the exhibition activity, exhibition activity
Бібліографічний опис
Illiashenko S. Exhibition activity as a tool to promote the industrial enterprise [Electronic resource] / S. Illiashenko, I. Merkun, N. Illiashenko // International marketing and management of innovations. – Electronic text data. – 2019. – No. 1. – Access mode: http://www.immi.ath.bielsko.pl/wp-content/uploads/2019/07/IMMI_15_2019.pdf, вільний (дата звернення 28.03.2020 р.)