Ціноутворення в системі економічного управління розвитком бізнесу
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Дата
2021
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
Проаналізовано роль ціноутворення в системі економічного управління розвитком бізнесу. Розкрито взаємозв’язок між ціновою стратегією компанії та процесами управління витратами і прибутковістю компанії. Висвітлено актуальність єдиної систематизації методів ціноутворення в системі економічного управління розвитком бізнесу, що дозволить підприємствам встановлювати ціни на продукцію для максимізації їх прибутком. Наведено порівняльний аналіз витратних, ринкових та параметричних методів ціноутворення та визначено доцільність їх застосування при економічному управлінні розвитком бізнесу. Визначено, що ринкові методи ціноутворення дозволяють компанії встановлювати більш ефективний рівень цін на продукцію за рахунок більш повного урахування впливу факторів попиту та конкуренції в процесі ціноутворення.
The role of pricing in the system of economic management of business development is analyzed. The relationship between the pricing strategy of the company and the processes of cost management and the company's profitability is revealed. The purpose of the article is to compare cost, market and parametric methods of pricing and determine the feasibility of their use in economic management of business development. The relevance of a unified systematization of pricing methods in the system of economic management of business development is shown, which will allow enterprises to set prices for products to maximize their profits. A comparative analysis of cost, market and parametric pricing methods is given and the expediency of their application in the economic management of business development is determined. It has been determined that market-based pricing methods allow a company to set a more efficient level of prices for products due to a more complete consideration of the influence of demand and competition factors in the pricing process. Necessary data for determining the price of products according to the cost method of pricing are variable costs of production per unit of goods, average fixed costs, unit profit. To determine the price of products by the market method, data on the level of demand, competition, market conditions, consumer perception of the value of the product are needed. To apply the parametric method of pricing requires data on the design and technical parameters of products, the level of costs for the production of goods. The application of cost pricing methods does not take into account the state of competition, market conditions, consumer preferences. The disadvantage of using market-based pricing methods is the possible difficulties in gathering information. Parametric pricing methods have limited application because they require complex calculations. The application of modern methodological approaches to pricing in the system of economic management of business development allows to achieve the strategic goals of the company by mobilizing human, financial, marketing and production resources of the company.
The role of pricing in the system of economic management of business development is analyzed. The relationship between the pricing strategy of the company and the processes of cost management and the company's profitability is revealed. The purpose of the article is to compare cost, market and parametric methods of pricing and determine the feasibility of their use in economic management of business development. The relevance of a unified systematization of pricing methods in the system of economic management of business development is shown, which will allow enterprises to set prices for products to maximize their profits. A comparative analysis of cost, market and parametric pricing methods is given and the expediency of their application in the economic management of business development is determined. It has been determined that market-based pricing methods allow a company to set a more efficient level of prices for products due to a more complete consideration of the influence of demand and competition factors in the pricing process. Necessary data for determining the price of products according to the cost method of pricing are variable costs of production per unit of goods, average fixed costs, unit profit. To determine the price of products by the market method, data on the level of demand, competition, market conditions, consumer perception of the value of the product are needed. To apply the parametric method of pricing requires data on the design and technical parameters of products, the level of costs for the production of goods. The application of cost pricing methods does not take into account the state of competition, market conditions, consumer preferences. The disadvantage of using market-based pricing methods is the possible difficulties in gathering information. Parametric pricing methods have limited application because they require complex calculations. The application of modern methodological approaches to pricing in the system of economic management of business development allows to achieve the strategic goals of the company by mobilizing human, financial, marketing and production resources of the company.
Опис
Ключові слова
ціноутворення, витрати, прибуток, ринок, конкуренція, бізнес, pricing, costs, profit, market, competition, business
Бібліографічний опис
Ларка Л. С. Ціноутворення в системі економічного управління розвитком бізнесу [Електронний ресурс] / Л. С. Ларка, В. В. Павленко // Приазовський економічний вісник : ел. наук. журн. – 2021. – Вип. 2 (25). – С. 104-107. – URL: http://pev.kpu.zp.ua/journals/2021/2_25_ukr/21.pdf, вільний (дата звернення 24.06.2021 р.).