Please use this identifier to cite or link to this item: http://repository.kpi.kharkov.ua/handle/KhPI-Press/53408
Title: Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept
Authors: Tkachova, N. P.
Kobielieva, T. O.
Pererva, P. G.
Keywords: benchmarking; principles; varieties; competitive advantages; industrial enterprises
Issue Date: 2021
Citation: Tkachova N. Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept [Electronic resource] / N. Tkachova, T. Kobielieva, P. Pererva // International Marketing and Management of Innovations : Global Sci. E-Journal. – Electron. text data. – Bielsko-Biala, 2021. – № 6. – 10 p. – URL: http://immi.ath.bielsko.pl/wp-content/uploads/IMMI_2021_07.pdf, free (accessed 06.07.2021).
Abstract: The article substantiates the theoretical bases, methodological recommendations and practical proposals for the formation and evaluation of competitive advantages of machine-building enterprises using the concept of benchmarking. Proposals for the management of competitive advantages in two inextricably linked ways: improvement in market activity of the company and the direct or relative decrease in the results of the use of the main competitive advantages of the market rivals of this company.
ORCID: orcid.org/0000-0002-6256-9329
URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/53408
Appears in Collections:Кафедра "Економіка та маркетинг"
Кафедра "Менеджмент інноваційного підприємництва та міжнародних економічних відносин"

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