Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept
Дата
2021
DOI
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Назва журналу
Номер ISSN
Назва тому
Видавець
Анотація
The article substantiates the theoretical bases, methodological recommendations and practical proposals for the formation and evaluation of competitive advantages of machine-building enterprises using the concept of benchmarking. Proposals for the management of competitive advantages in two inextricably linked ways: improvement in market activity of the company and the direct or relative decrease in the results of the use of the main competitive advantages of the market rivals of this company.
Опис
Ключові слова
benchmarking, principles, varieties, competitive advantages, industrial enterprises
Бібліографічний опис
Tkachova N. Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept [Electronic resource] / N. Tkachova, T. Kobielieva, P. Pererva // International Marketing and Management of Innovations : Global Sci. E-Journal. – Electron. text data. – Bielsko-Biala, 2021. – № 6. – 10 p. – URL: http://immi.ath.bielsko.pl/wp-content/uploads/IMMI_2021_07.pdf, free (accessed 06.07.2021).