Methods for Assessing the Investment Attractiveness of Innovative Projects

Abstract

This material examines and summarizes the basic concepts and issues of assessing the investment activities of an enterprise from the point of view of the investment climate in the industry as a whole. The main objective of this study is to determine an integral assessment of the possibilities of financing innovative projects of industrial enterprises. The relevance of such a study is explained by the urgent need to form a more accurate and reliable assessment of the priorities of modern financing of innovative projects. The study takes into account additional factors that are applicable in the specific context of the enterprise. In the course of the study, the following logical sequence is observed: a number of relatively simple and basic components in the structure of enterprises are distinguished, which consistently have the greatest impact on the dynamics of changes in the innovative and investment characteristics of the entire industry as a whole. The object of research is various energy enterprises of Ukraine, since they are one of the key factors that allow creating and developing a competitive world economy in terms of energy-saving innovations, including on the basis of non-traditional renewable energy. Based on the results obtained, it becomes possible to determine the integral indicators of the investment attractiveness of specific innovative projects. This technique allows you to sensibly assess all sides of the issue and make an informed management decision on the formation of the company's investment strategy.