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dc.contributor.authorPushkar, Oleksandren
dc.contributor.authorTataryntseva (Kurbatova), Yuliiaen
dc.contributor.authorDruhova, Olenaen
dc.identifier.citationPushkar O. Socially Responsible Digital Marketing in the Experience Economy / O. Pushkar, Yu. Tataryntseva, O. Druhova // Journal of Corporate Responsibility and Leadership. – 2020. – Vol. 7, Iss. 2 : Contemporary Challenges of Management: Digitalization and Human Capital Intellectualization. – P. 19-31.en
dc.description.abstractThe novelty of the conducted research lies in the application of the deduction method when analyzing the content of an enterprise in order to enhance social responsibility. First, all digital content is analyzed by SWOT analysis, and then each individual existing or newly created content is analyzed using a filter system in modified content analysis.en
dc.publisherNicolaus Copernicus University, Polanden
dc.subjectsocial responsibilityen
dc.subjectdigital marketingen
dc.subjectimpression economyen
dc.subjectdigital contenten
dc.subjectinternational businessen
dc.subjectmultimedia publishingen
dc.titleSocially Responsible Digital Marketing in the Experience Economyen
Appears in Collections:Кафедра "Облік і фінанси"

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