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Title: Socially Responsible Digital Marketing in the Experience Economy
Authors: Pushkar, Oleksandr
Tataryntseva (Kurbatova), Yuliia
Druhova, Olena
Keywords: social responsibility; digital marketing; impression economy; digital content; international business; multimedia publishing
Issue Date: 2020
Publisher: Nicolaus Copernicus University, Poland
Citation: Pushkar O. Socially Responsible Digital Marketing in the Experience Economy / O. Pushkar, Yu. Tataryntseva, O. Druhova // Journal of Corporate Responsibility and Leadership. – 2020. – Vol. 7, Iss. 2 : Contemporary Challenges of Management: Digitalization and Human Capital Intellectualization. – P. 19-31.
Abstract: The novelty of the conducted research lies in the application of the deduction method when analyzing the content of an enterprise in order to enhance social responsibility. First, all digital content is analyzed by SWOT analysis, and then each individual existing or newly created content is analyzed using a filter system in modified content analysis.
Appears in Collections:Кафедра "Облік і фінанси"

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