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Title: Assessment of commercial prospectivity of innovative projects
Other Titles: Оценка коммерческой перспективности инновационных проектов
Authors: Schwodiauer, Gerhard
Pererva, P. G.
Kosenko, O. P.
Keywords: innovative technologies; commercialization; expert assessment; management solutions
Issue Date: 2021
Citation: Schwodiauer G. Assessment of commercial prospectivity of innovative projects [Electronic resource] / G. Schwodiauer, P. Pererva, O. Kosenko // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2021. – Electronic text data. – Bielsko-Biala, 2021. – P. 57-60. – URI:
Abstract: It has been proved that, in the modern sense, the expertise of technology commercialization projects is carried out in the form of a meaningful, qualitative or quantitative assessment of an object intended for use in making managerial decisions. The variety of applications makes the tools used in practice quite flexible. In practice, problems arise (for example, the problem of efficient technology transfer), which are often more complex than those that are solved using traditional approaches.
Appears in Collections:Кафедра "Економіка бізнесу і міжнародні економічні відносини"
Кафедра "Економіка та маркетинг"

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