Фактори інвестиційної стратегії в системі підвищення конкурентоспроможності підприємства
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Дата
2021
DOI
doi.org/10.32782/easterneurope.32-10
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
У статті проведено аналіз факторів інвестиційної стратегії як важливої складової підвищення конкурентоспроможності підприємства в умовах турбулентної економіки. Охарактеризовано інвестиційну привабливість, що являється основою для створення інвестиційної стратегії, розглянуто її фактори, які впливають на розробку інвестиційної стратегії. В основу роботи закладено розгляд інвестиційної стратегії підприємства як розробка довгострокових цілей розвитку підприємства щодо підвищення конкурентоспроможності. Обґрунтовано синергію факторів інвестиційної стратегії та підвищенням конкурентоспроможності підприємства. Охарактеризовано основі найсучасніші цифрові технології, впровадження яких потребує значних інвестицій, але згодом буде сприяти підвищення конкурентоспроможності підприємства.
In the modern turbulent terms of menage enterprises constantly take part in competitive activity. For that, not to become an outsider at the market any enterprise must be competitive and begin to think of by strategy of the development. The aim of this work is research of basic factors of investment strategy enterprises that assist the increase of competitiveness of enterprise directly. On such conditions acquire actuality there is forming of investment strategy of enterprise and increase of competitiveness of enterprise through expansion of volumes of investment activity, use of new various types of financial instruments and non-material assets. The article analyzes the investment strategy as an important component of increasing the competitiveness of the enterprise. The investment attractiveness, which is the basis for creating an investment strategy, is characterized, its factors that influence the development of investment attractiveness are considered. The work is based on the consideration of the investment strategy of the enterprise as the development of long-term development goals of the company. The necessity of combining the implementation of the investment strategy with increasing the competitiveness of the enterprise is substantiated. An investment attractiveness that is basis for creation of investment strategy is described, her factors that influence for development of investment strategy are considered. In basis of work consideration of investment strategy of enterprise is stopped up as development of long-term aims of development of enterprise in relation to the increase of competitiveness. The synergy of factors of investment strategy is reasonable and by the increase of competitiveness of enterprise. It follows to take to the number of factors of direct influence - financially-economic to that the elements of control system(structure, methods, aims et al) must be included first of all. With the aim of increase of competitiveness of enterprise a management must direct investments in an innovation. The most modern digital technologies introduction of that needs considerable investments are described to basis, but the increase of competitiveness of enterprise will promote afterwards.
In the modern turbulent terms of menage enterprises constantly take part in competitive activity. For that, not to become an outsider at the market any enterprise must be competitive and begin to think of by strategy of the development. The aim of this work is research of basic factors of investment strategy enterprises that assist the increase of competitiveness of enterprise directly. On such conditions acquire actuality there is forming of investment strategy of enterprise and increase of competitiveness of enterprise through expansion of volumes of investment activity, use of new various types of financial instruments and non-material assets. The article analyzes the investment strategy as an important component of increasing the competitiveness of the enterprise. The investment attractiveness, which is the basis for creating an investment strategy, is characterized, its factors that influence the development of investment attractiveness are considered. The work is based on the consideration of the investment strategy of the enterprise as the development of long-term development goals of the company. The necessity of combining the implementation of the investment strategy with increasing the competitiveness of the enterprise is substantiated. An investment attractiveness that is basis for creation of investment strategy is described, her factors that influence for development of investment strategy are considered. In basis of work consideration of investment strategy of enterprise is stopped up as development of long-term aims of development of enterprise in relation to the increase of competitiveness. The synergy of factors of investment strategy is reasonable and by the increase of competitiveness of enterprise. It follows to take to the number of factors of direct influence - financially-economic to that the elements of control system(structure, methods, aims et al) must be included first of all. With the aim of increase of competitiveness of enterprise a management must direct investments in an innovation. The most modern digital technologies introduction of that needs considerable investments are described to basis, but the increase of competitiveness of enterprise will promote afterwards.
Опис
Ключові слова
підприємство, менеджмент, інвестиційна привабливість, інвестиції, інвестиційна стратегія, стратегія, конкурентоспроможність, enterprise, management, investments, investment attractiveness, strategy, investment strategy, competitiveness
Бібліографічний опис
Маковоз О. С. Фактори інвестиційної стратегії в системі підвищення конкурентоспроможності підприємства [Електронний ресурс] / О. С. Маковоз, Д. Р. Крайня, О. В. Обуховський // Східна Європа: економіка, бізнес та управління : електрон. наук. фахове вид. – 2021. – Вип. 5 (32). – С. 70-75. – URL: http://www.easterneurope-ebm.in.ua/journal/32_2021/12.pdf, вільний (дата звернення 26.10.2022 р.).