Management of university marketing activities: factors that influence on choice of place of obtaining higher education (according to the results of a survey of Chinese students)

Abstract

The article pays attention to the importance of a decision of administration of Institute of High Education on the issues of ensuring the implementation of licensed volumes of students recruitment for further development of higher education; revealed the potential of internationalization of higher education at the University level to ensure the students recruitment; the results of expert evaluation of Chinese students of the importance of factors influencing the choice of place of higher education; the article contains proposals for improving the model of behaviour of Institute of Higher education in the market of educational services.