Opportunities and challenges for the successful development of Ukrainian technology companies
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Дата
2023
Автори
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The article discusses the promising development markets for Ukrainian tech companies, with a focus on why Western markets are the best way to develop and why Ukrainian companies are attractive to Western businesses. It also delves into the main challenges faced by domestic companies when expanding into Western markets. The article provides insights and recommendations for Ukrainian tech companies looking to expand their business to Western markets.
Опис
Ключові слова
Ukrainian tech companies, marketing strategy, Go-To-Marketing strategy, company positioning, Western markets expansion
Бібліографічний опис
Omelchenko I. Opportunities and challenges for the successful development of Ukrainian technology companies [Electronic resource] / I. Omelchenko // An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space : [bk. of abstr.] an Annual Intern. PhD Conf., April 27, 2023 / National Technical University "Kharkov Polytechnic Institute". – Electronic text data. – Kharkiv, 2023. – P. 62-64.