Socially Responsible Digital Marketing in the Experience Economy

dc.contributor.author	Pushkar, Oleksandr	en
dc.contributor.author	Tataryntseva (Kurbatova), Yuliia	en
dc.contributor.author	Druhova, Olena	en
dc.date.accessioned	2021-10-08T15:56:12Z
dc.date.available	2021-10-08T15:56:12Z
dc.date.issued	2020
dc.description.abstract	The novelty of the conducted research lies in the application of the deduction method when analyzing the content of an enterprise in order to enhance social responsibility. First, all digital content is analyzed by SWOT analysis, and then each individual existing or newly created content is analyzed using a filter system in modified content analysis.	en
dc.identifier.citation	Pushkar O. Socially Responsible Digital Marketing in the Experience Economy / O. Pushkar, Yu. Tataryntseva, O. Druhova // Journal of Corporate Responsibility and Leadership. – 2020. – Vol. 7, Iss. 2 : Contemporary Challenges of Management: Digitalization and Human Capital Intellectualization. – P. 19-31.	en
dc.identifier.doi	doi.org/10.12775/JCRL.2020.006
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/54441
dc.language.iso	en
dc.publisher	Nicolaus Copernicus University, Poland	en
dc.subject	social responsibility	en
dc.subject	digital marketing	en
dc.subject	impression economy	en
dc.subject	digital content	en
dc.subject	international business	en
dc.subject	multimedia publishing	en
dc.title	Socially Responsible Digital Marketing in the Experience Economy	en
dc.type	Article	en

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