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ДокументAnalysis of the state and directions of improvement of investment activity of Ukrainian enterprises(ФОП Томенко Ю. І., 2022) Peredrii, Andrea Elizabeth Yuriivna ДокументEssence of the innovation ecosystem in modern conditions(Національний технічний університет "Харківський політехнічний інститут", 2021) Novik, Iryna Oleksivna; Kurochkina, Marina Yriivna; Peredrii, Andrea Elizabeth Yuriivna; Dyakova, Nataliya NikolaevnaThe article analyzes the economic essence of the innovative ecosystem (IEC), its characteristic features and subjects. The tools used to study the IEC are investigated, namely the theory of networks. The concepts that are related to the creation of an innovative cluster and clustering are analyzed. The attention is accented in the interaction of participants within the ecosystem and in terms of their associations. These participants include small and large business, universities, research institutes, state, investors, enterprises. The main structural units of the IEC (innovative ideas, innovative culture, electronic environment, innovative infrastructure) and their interaction on the basis of network theory were also considered. Double network interactions were considered: scientific and educational networks, scientific-production and educational and business networks. The need for the development of the IEC and an innovative cluster as the most effective catalyst for the global integration and competitiveness of any business structure is proved. The most authoritative scientists from all over the world believe that the territories that innovate clusters are created are becoming progressive leaders of the economic system and scientific development, it is easier to overcome the problems that occur in the external environment, and the budget system is faster replenished by efficiently working network systems. Such regions increase the competitiveness of the national economy. Due to the synergy of the subjects of the IEC and the functioning of innovative clusters, a certain ecosystem is created, which specifies the direction of development of all sectors of the economy. On the territory of our state there is a need for a favorable innovation ecosystem through the development of scientific and educational, scientific-production and educational and business networks. It is also necessary to develop a clustering process, interaction based on "open innovation" and forms of a network system, which in turn affects the competitiveness of the region, industry, specific enterprise or in general. ДокументEvaluating the effectiveness of social media marketing(2022) Kosenko, O. P.; Peredrii, Andrea Elizabeth Yuriivna; Pererva, P. G.It has been proven that social media marketing has grown in popularity in recent years and has become one of the most effective strategies for increasing traffic, engaging an audience, and driving sales. Social media has helped many brands expand their audience, gain popularity and increase sales. Postulates of the mechanism of commercialization of innovative technologies. ДокументImprovement of the system of economic security of ukrainian enterprises under modern conditions(ФОП Томенко Ю. І., 2022) Peredrii, Andrea Elizabeth Yuriivna ДокументManagement of the economic activity of International transnationals corporations in the period of non-value (COVID-19)(Національний технічний університет "Харківський політехнічний інститут", 2020) Proskurnia, O. M.; Peredrii, Andrea Elizabeth Yuriivna; Karminska-Belobrova, M. V.; Pererva, P. G.Many global companies have been forced to stop production during the pandemic and are suffering huge losses. However, there are those who not only managed to maintain their position during the pandemic, but also due to best practices, emerge from the crisis with renewed vigor. International transnational corporations (TNC) act as an independent subsystem and the most important catalyst for the transformation and globalization of the world economy. That is, on the one hand, TNC are the object and product of globalization, on the other - the subject of globalization changes in the economy, which affects the socio-economic development of national and world economic systems. In addition, the study of the development of val-ues and characteristics of ITC management shows that the changing processes in ITC shows a gradual transition to a new stage of socio-economic development, a new balance of use of basic resources, namely - reasonable consumption of natural and new levels of development human resources.