Кафедра "Економічна кібернетика та маркетинговий менеджмент"
Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709
Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.
На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).
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Документ Intellectual capital management of the university in the system of its innovative development(ДВНЗ "Український державний хіміко-технологічний університет", 2022) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Golysheva, IevgeniiaThe article is devoted to the development of an approach to integrated adaptive management of intellectual capital of a modern university (including individual subsystems and their elements) in the system of its innovative development in the changing technological environment and the fourth industrial revolution. The sequence and content of formalized management procedures are determined, including the determination of perspective strategic directions of scientific and educational activity of the university in the conditions of technological transformations caused by the fourth industrial revolution; assessments of the proposed methodological approach to the level of the current state of subsystems and elements of intellectual capital from the standpoint of sufficiency to ensure the innovative development of the university in selected areas; decision-making on the management of intellectual capital of the university, including its subsystems and their elements, based on the results of the assessment of their sufficiency. The conceptual scheme of adaptive management of university intellectual capital in the conditions of technological transformations in the system of its innovative development is developed. The scientific results obtained in the article deepen the principles of innovative management of scientific and educational institutions in terms of forming an approach to adaptive integrated management of university intellectual capital, as one of the main prerequisites for their innovative development in the transformation of technological systems and the fourth industrial revolution. The practical implementation of these developments will significantly increase the efficiency of management of the formation, actualization, strengthening, and use of intellectual capital of universities, to form on this basis the prerequisites for their innovative development, strengthen positions in world rankings. It will also contribute to the development of the market infrastructure of scientific and educational services and the innovation infrastructure of the state as a whole, which is especially relevant for Ukraine.Документ The Impact of COVID-19 on the development of the segment of the international tourism market in Ukraine focused on arab tourists(2021) Illiashenko, Sergii; Illiashenko, Nataliia; Shypulina, Yuliia; Golysheva, Ievgeniia; Tomczewska-Popowycz, Natalia; Rutkowska, Małgorzata; Klisinski, JanuszThe article is devoted to determining the set of external and internal prerequisites for the extending influx of Arab countries' tourists to Ukraine in 2021 under the COVID-19 pandemic restrictions introduced in most countries. Quantitative characteristics of the flow of tourists are outlined. The main characteristics and preferences of tourists from Arab countries who visited Ukraine are determined. It is established that in conditions of restrictions caused by COVID-19, they consider Ukraine as an alternative vocation location to traditional places in European countries. A generalized profile of these tourists has been compiled. It can serve as an information base for improving tourist products (services) and the system of service rendering. An assessment of prospects for developing the international tourism market segment in Ukraine focused on tourists from Arab countries has been made. The study results can be used to make effective management decisions in the field of international tourism at the state and regional levels, as well as at the level of individual tourism service providers in the context of the continuation of the COVID-19 pandemic and its completion.