Кафедра "Підприємництво, торгівля і логістика"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/32369

Офіційний сайт кафедри http://web.kpi.kharkov.ua/business

Від 2021 року кафедра перейменована та має назву "Підприємництво, торгівля i логістика" (Наказ 552 ОД від 26.11.2021 року), попередня назва – "Підприємництво, торгівля та експертиза товарів", первісна – кафедра комерційної, торговельної та підприємницької діяльності.

Кафедра комерційної, торговельної та підприємницької діяльності заснована в 2017 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут". Викладачі кафедри є членами Харківського осередку Українського товариства товарознавців і технологів (УТТТ), що входить до Міжнародній асоціації товарознавства, інновацій та сталого розвитку (International Association of Commodity Science, Innovation and Sustainability) IACSIS.

У складі науково-педагогічного колективу кафедри працюють: 3 доктора наук: 2 – економічних, 1 – технічних; 7 кандидатів наук: 4 –економічних, 3 – технічних; 3 співробітника мають звання професора, 6 – доцента.

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Improvement of financial instruments of the agricultural sector and food security efficiency increasing
(Economic Research Institute at BAS (Bulgarian Academy of Sciences), 2023) Serhiienko, Olena; Tatar, Maryna; Guryanova, Lidiya; Shapran, Olena; Bril, Mykhailo
The methodical toolbox of lending to entities in the agricultural sector provides three levels of hierarchy management interaction – macro, meso and micro levels (state – region – agricultural enterprises) on the bases of the complex usage of economic and mathematical models and which contains six interrelated and sequential blocks was proposed. The method of agricultural enterprises crediting improvement is implemented in accordance with the strategic position of lending to agricultural enterprises through targeted support and the creditworthiness level, which can solve the following problems: observation and evaluation of the financial and economic indicators; classification of enterprises, recognition, and identification of enterprises in terms of creditworthiness; assessment of the differences between classes given dimension enterprises.
Modeling Internationally Diversified Investment Portfolio
(Institute of Electrical and Electronics Engineers, Inc., USA, 2020) Chernova, Natalia; Mashchenko, Maryna; Sergienko, Olena; Bilotserkivskyi, Oleksandr; Shapran, Olena
A diversified portfolio can deliver improved performance and lessened risk relative to not diversified one. The diversification may be achieved in different ways: an investor may allocate money in different asset classes; or in stocks of different industries; or in bonds with different maturities; or in stocks with large, middle and small market capitalization; or in different commodities and so on. Another way is international (global) diversification. The paper aim is to form an optimal investment portfolio containing assets of different countries. To achieve this the following tasks should be solved: carry out a preliminary financial analysis of assets (stock indices) of different countries and determine the set of assets that are eligible for investment; form an optimal portfolio of selected stock indices; carry out a comparative analysis of the efficiency of the obtained portfolio and the benchmark portfolio, which is domestically oriented. The proposed algorithm for modeling internationally diversified optimal portfolio includes the following core steps: forming the information base of the research; classification of assets into homogeneous groups and detecting the group that is suitable for the investment; modeling diversified portfolio and a benchmark portfolio; comparison of obtained portfolios performance.
Multi-scale model elaboration for creditworthiness diagnostics of export production enterprises of the agricultural trade market
(Scientific Route, Estonia, 2019) Sergienko, Olena; Shapran, Olena; Bilotserkivskyi, Oleksandr; Alieksieieva, Iryna
The methodology for the agrarian enterprises’ creditworthiness diagnostic has been developed and implemented, and has allowed to solve the following objectives: conducting of observations and evaluating of financially-economic indicators, classification of enterprises by the level of creditworthiness, distinction and identification enterprises according to the level of creditworthiness and assessing the differences between classes by creditworthiness, with taking into account the sizes of enterprises. Based on the use of the complex of multidimensional analytical methods, the differences are defined under either one-dimensional evaluation system (by creditworthiness and size) or a two-level assessment of the joint cross impact of factors on creditworthiness. The proposed four-step technology for diagnosing of the agrarian enterprises creditworthiness substantially expands the components of the creditworthiness level evaluation of enterprises and, as a consequence, improves the timeliness of decision-making process about identifying and locating of weaknesses and “bottlenecks”. The coverage of a sufficient number of financial and economic indicators and the implementation of a wide range of methods and models enable to fully evaluate and analyze the existing state of creditworthiness with a view to improve and establish the effective functioning of the enterprise as a whole.
Career management activity in the light of global pragmatism: solutions for Ukraine
(Дніпровська академія неперервної освіти Дніпропетровської обласної ради, 2020) Garnyk, Liudmyla Petrivna; Manukian, E.; Snihurova, I. I.; Shapran, Olena
Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market
(НВП ПП "Технологічний Центр", 2019) Shapran, Evgeniy; Sergienko, O.; Gaponenko, Olga; Shapran, Olena
The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: assessment and analysis of the prospects of marketing activities of the enterprise, assessment and analysis of the internal and external environment, management of the marketing policy of the enterprise. To assess the attractiveness level of the field of activity, the Cobb-Douglas production function is used, on the basis of which a number of characteristics characterizing the economic attractiveness of economic sectors are determined. The highest performance indicators are in the area of trade, construction and financial activities. As part of the study of environmental factors, regional segmentation models are constructed using the cluster analysis method, which allows identifying stable groups of objects with similar characteristics. Segmentation allows to get homogeneous groups of regions of Ukraine on the grounds of: development level, level of investment attractiveness, level of economic activity and the need to update household appliances. The result is a group of regions with high, medium and low levels of development. The methods of analysis of variance are applied to study the differences in the product market by region. To study the internal environment, models of product sales dynamics are implemented and forecasts are made that allow to develop a set of measures to improve the company’s sales policy. To assess and predict the level of sales of goods, time-series decomposition models with the identification of components are used: trend-cyclic, seasonal, and random. The used inventory management model for improving sales policy management is adapted to the trading company based on the use of intermediate planning results, namely: demand rates, costs for ordering and storage, lead time. A hierarchy analysis method based on an expert survey on the formation of promotion policy directions is implemented. The obtained priority measures for the use of marketing budget funds, which should be aimed primarily at the development and implementation of effective marketing measures for: promotion and promotion of sales, advertising, personal sales and public relations. The results can be implemented in the activities of trading enterprises to formulate and justify a marketing development policy.