Commercialization opportunities for innovations in universities

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WSEH

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Universities play a crucial role in transforming research outcomes into market-oriented innovations. The commercialization of academic knowledge involves creating mechanisms for technology transfer, patenting, licensing, and the establishment of spin-off enterprises. Effective commercialization strategies strengthen cooperation between universities, industry, and government, ensuring that scientific discoveries contribute to economic growth and societal development. By integrating intellectual property management, entrepreneurial education, and innovation infrastructure, universities can enhance their competitiveness and attract investment. The paper highlights key opportunities and challenges in leveraging academic innovations for sustainable commercialization.

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Vydrya Ye. V. Commercialization opportunities for innovations in universities [Electronic resource] / Y. V. Vydrya // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2025 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2025. – P. 169-172. – Retrieved from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2025.pdf, free (accessed: 12.01.2026).

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