Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications

Shipulina, Y. S.Hlavchev, D. M.2024-01-032024-01-032023Shipulina Y. S. Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications [Electronic resource] / Y. S. Shipulina, D. M. Hlavchev // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 152-155.https://repository.kpi.kharkov.ua/handle/KhPI-Press/72542enmarketing strategyuser loyaltytext notificationsmobile applicationssmartphonesmonetizeMarketing strategy for increasing user loyalty through the use of text notifications in mobile applicationsArticlehttps://orcid.org/0000-0002-8133-578Xhttps://orcid.org/0000-0003-4248-4819