Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications

Shypulina, YuliiaHlavchev, D. M.2024-05-152024-05-152023Shypulina Y. Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications [Electronic resource] / Shypulina Y. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 152-155. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2023.pdfhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/77267enmarketing strategiesnotificationsmobile applicationssmartphonesmonetizationsoftware productMarketing strategy for increasing user loyalty through the use of text notifications in mobile applicationsArticlehttps://orcid.org/0000-0002-8133-578X