Tkacheva, N. P.Pererva, P. G.Kosenko, S. A.2023-05-302023-05-302023Tkacheva N. P. Advantages of promoting a product to the market with the help of event marketing / N. P. Tkacheva, P. G. Pererva, S. A. Kosenko // Менеджмент та маркетинг як фактори розвитку бізнесу в умовах економіки відновлення : матеріали Міжнар. наук.-практ. конф., 18-19 квітня 2023 р. : у 2 т. Т. 1 / відп. ред. В. В. Храпкіна, К. В. Пічик. – Київ : ВД "Києво-Могилянська академія", 2023. – С. 61-64.https://repository.kpi.kharkov.ua/handle/KhPI-Press/65637At the heart of event marketing is an event - real or fictional, organized specifically for a specific campaign. It is in conjunction with the event that a set of proposals is considered, which should lead to the desired marketing result. To be associated with the event, that is, to be a part of it and, at the same time, to have a direct benefit from the event, promoting the interests of the company - this is the philosophy of event marketing, expressed in two words: "to be" and "to have".enevent marketingpromotionproductsmarketenterprisesArticlehttps://orcid.org/0000-0002-6256-9329