Illiashenko, S. M.Ron, Ya. O.2025-01-022024Illiashenko S. M. Innovative marketing: essence and structure / Illiashenko S.M., Ron Ya. O. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December, 2024 / ed. Sergii Illiashenko. – Bielsko-Biala : UEH, 2024. – P. 12-14.https://repository.kpi.kharkov.ua/handle/KhPI-Press/84829eneconomic activitymarketinginnovative activitybusinessdigital technologiesmanagementInnovative marketing: essence and structureArticlehttps://orcid.org/0000-0001-5484-9788