Kopytko, OlhaLagodiienko, VolodymyrFalovych, VolodymyrTchon, LiDovhun, OksanaLitvynenko, Mariia2022-11-262022-11-262019Marketing Communications as a Factor of Sustainable Development / O. Kopytko [et al.] // International Journal of Engineering and Advanced Technology. – 2019. – Vol. 8, iss. 6. – P. 3305-3309.https://repository.kpi.kharkov.ua/handle/KhPI-Press/59549Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.enadvertising costsmarketing communicationspublic relationssustainable developmentArticlehttps://orcid.org/0000-0002-7422-8302