Kosenko, OleksandraPeredrii, Andrea Elizabeth YuriivnaPererva, P. G.2022-12-212022-12-212022Kosenko O. Evaluating the effectiveness of social media marketing [Electronic resource] / O. Kosenko, А. Е. Yu. Peredrii, P. G. Pererva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – Electronic text data. – Bielsko-Biala, 2022. – P. 194-198. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/60359.https://repository.kpi.kharkov.ua/handle/KhPI-Press/60359It has been proven that social media marketing has grown in popularity in recent years and has become one of the most effective strategies for increasing traffic, engaging an audience, and driving sales. Social media has helped many brands expand their audience, gain popularity and increase sales. Postulates of the mechanism of commercialization of innovative technologies.ensocial mediamarketingeffectivenessbrandpromotionmarketdemandsupplyArticlehttps://orcid.org/0000-0002-6256-9329