Yakushko, AngelinaPererva, P. G.2023-12-222023-12-222023Yakushko A. Marketing support of the tourism business / A. Yakushko, P. Pererva // Актуальні питання сучасної економічної науки : [зб. матеріалів] 6-ї Всеукр. наук.- практ. конф., 5 грудня 2023 р. / редкол.: О. В. Безкровний [та ін.] ; Полтав. держ. аграр. ун-т. – Полтава : ПДАУ, 2023. – С. 404-406.https://repository.kpi.kharkov.ua/handle/KhPI-Press/72132It has been proven that marketing has long since evolved from a function in an enterprise that was perceived only to create effective advertising and sales promotion. And today it plays an important role primarily in society, namely in building relationships and connections, cultivating values. The relationship between the modern enterprise, partners, customers and employees has become closer: more personalized, more attentive and more aimed at a synergistic effect.enmarketingtourism businesspartnerscustomerssynergistic effectArticlehttps://orcid.org/0000-0002-6256-9329