Tkachоva, N. P.2024-01-032024-01-032023Tkachоva N. P. Evaluation of the effectiveness of event marketing [Electronic resource] / N. P. Tkachоva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 34-36.https://repository.kpi.kharkov.ua/handle/KhPI-Press/72545enevent marketingmarketingmethodological approachesmethodologyevent agenciestactical tasksArticle