Tkachova, N. P.Matrosova, V. O.Veryutina, V. Ju.Pererva, P. G.2023-01-042023-01-042022Theoretical essence of innovative marketing / N. P. Tkachova[et al.] // Актуальні проблеми управління соціально-економічними системами : матеріали 8-ї Міжнар. наук.-практ. конф., 15 грудня 2022 р. = The actual problems of social and economic systems management : proc. of the 8th Intern. sci.-practical conf., December 15, 2022. – Луцьк : ЛНТУ, 2022. – С. 211-213.https://repository.kpi.kharkov.ua/handle/KhPI-Press/60845It is proposed to understand the marketing of innovations as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.eninnovative marketingtheoretical essencemethodologytechnologymarketcomponentsThesishttps://orcid.org/0000-0002-6256-9329