Raiko, Diana2024-08-262024-08-262024Methodological instructions for the performance of individual calculation tasks in the discipline "Relationship marketing" [Electronic resource] : for applicants of the second level (master's degree) of higher education of the educational program "Marketing" specialty 075 "Marketing" / comp.: Raiko D. ; National technical university "Kharkiv polytechnic institute". – Electronic text data. – Kharkiv : NTU "KhPI", 2024. – 27 p. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/80404https://repository.kpi.kharkov.ua/handle/KhPI-Press/80404Methodical guidelines for the implementation of individual calculation tasks in the discipline "Relationship Marketing". Educational and methodical support includes methodical advice for the implementation of an individual calculation task in the discipline: necessary explanations for the task; practical tasks for the development and approval of methodological provisions for modeling the budget of information interaction between enterprises, partners, consumers as part of the "consumer - enterprise - partner" system, which is the core of information interaction on the example of an enterprise - a practice base. Intended for applicants of specialty 075 "Marketing" of all forms of education.enmethodological instructionsindividual calculation tasksmarketing of relationsmarketingrelationship marketingconsumersLearning Objecthttps://orcid.org/0000-0002-9307-103X