Potapov, F. V.Pererva, P. G.2023-05-222023-05-222023Potapov F. V. Neuromarketing as a factor influencing consumers / F. V. Potapov, P. G. Pererva // Інформаційні технології: наука, техніка, технологія, освіта, здоров'я = Information technologies: science, engineering, technology, education, health : тези доп. 31-ї міжнар. наук.-практ. конф. MicroCAD–2023, [17-20 травня 2023 р.] / гол. Є. І. Сокол ; уклад. Г. В. Лісачук. – Харків : НТУ "ХПІ", 2023. – С. 663.https://repository.kpi.kharkov.ua/handle/KhPI-Press/65373It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.enmarketneuromarketingadvertisingfactorsconsumerssupplydemandArticlehttps://orcid.org/0000-0002-6256-9329