Media planning as a process: stages, tasks, methods

Kitchenko, OlenaKhoroshun, Yaroslava G.2024-01-022024-01-022023-12Kitchenko O. M. Media planning as a process: stages, tasks, methods [Electronic resource] / O. M. Kitchenko, Ya. G. Khoroshun // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 29-31.https://repository.kpi.kharkov.ua/handle/KhPI-Press/72522enмedia planningstagestasksmethodsMedia planning as a process: stages, tasks, methodsThesishttps://orcid.org/0000-0002-3868-5653