Pererva, P. G.Kosenko, A. V.2023-06-022023-06-022023Pererva P. G. Methodical approaches to market diffusion of innovations [Electronic resource] / P. G. Pererva, A. V. Kosenko // Сучасні підходи до креативного управління економічними процесами : матеріали 14-ї Міжнар. наук.-практ. конф., 13-14 квітня 2023 р. / Нац. авіаційний ун-т. – Електрон. текст. дані. – Київ, 2023. – С. 282-285. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/65815.https://repository.kpi.kharkov.ua/handle/KhPI-Press/65815According to the dual market theory, there are gaps between adjacent psychographic groups that reflect the disunity of adjacent groups, that is, the opposition a group makes in adopting a new product if it is offered by the same method as the left adjacent group. For marketing, each of these gaps carries the threat of losing momentum, not being able to advance to the next segment, and consequently not achieving profit and margin leadership in the middle of the bell curve.enintellectual propertydiffusiontransfermarketdemandvaluationArticlehttps://orcid.org/0000-0002-6256-9329