Laushkin, A. M.Mekhovich, S. A.Pererva, P. G.2023-06-192023-06-192023Laushkin A. Economic business-analysis of reengineering [Electronic resource] / A. Laushkin, S. Mekhovych, P. Pererva // Синергетичні драйвери розвитку обліку, податкового аудиту та бізнес-аналітики = Synergetic Drivers of Development of Accounting, Tax, Audit and Business Analytics : зб. тез за матеріалами 2-ї Міжнар. наук.-практ. інтернет-конф., 28 квітня 2023 р. / Держ. податковий ун-т. – Електрон. текст. дані. – Ірпінь, 2023. – С. 518-520. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/66386.https://repository.kpi.kharkov.ua/handle/KhPI-Press/66386There are different concepts of the potential of an enterprise or its components: the concept of production potential, personnel potential, economic potential, marketing potential, regional potential, strategic potential. However, only a combination of these concepts can ensure the true competitiveness of the enterprise in foreign markets. The integration of these indicators creates a competitive advantage, which many authors reduce to the main competence of the business structure.enmanagement potentialbusiness assessmentinternational businessefficiencyArticlehttps://orcid.org/0000-0002-6256-9329