Omelchenko, Ivan2023-10-252023-10-252023Omelchenko I. Opportunities and challenges for the successful development of Ukrainian technology companies [Electronic resource] / I. Omelchenko // An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space : [bk. of abstr.] an Annual Intern. PhD Conf., April 27, 2023 / National Technical University "Kharkov Polytechnic Institute". – Electronic text data. – Kharkiv, 2023. – P. 62-64.https://repository.kpi.kharkov.ua/handle/KhPI-Press/70100The article discusses the promising development markets for Ukrainian tech companies, with a focus on why Western markets are the best way to develop and why Ukrainian companies are attractive to Western businesses. It also delves into the main challenges faced by domestic companies when expanding into Western markets. The article provides insights and recommendations for Ukrainian tech companies looking to expand their business to Western markets.enUkrainian tech companiesmarketing strategyGo-To-Marketing strategycompany positioningWestern markets expansionArticle