Maslak, M. V.2022-12-212022-12-212022Maslak M. V. Formation of intellectual property management approaches [Electronic resource] / M. V. Maslak // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – Electronic text data. – Bielsko-Biala, 2022. – P. 200-204. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/60361.https://repository.kpi.kharkov.ua/handle/KhPI-Press/60361It has been proven that the management of intellectual property is the use of objects to achieve specific tasks within a certain period, and not some abstract action related to intellectual property. In this case, the primary task is to determine the ultimate goal, to achieve which the object will be used. Increasing consumer demand, improving quality or technical characteristics - all this is achievable as a result of competent management of the process of creation and use of intellectual property elements.enintellectual propertymanagementmethodsapproachesindustrial enterprisesThesis