Shypulina, YuliiaSokol, Kateryna2019-08-142019-08-142019Shypulina Y. Development management of company’s innovative-encouraging environment on the basis of innovative culture formation / Y. Shypulina, K. Sokol // International Marketing and Management of Innovations. – 2019. – № 4. – P. 102-112.https://repository.kpi.kharkov.ua/handle/KhPI-Press/42005Article focuses on formalized approach elaboration to the management of formation process and innovative culture development of an enterprise. It also specifies content of management procedures. The approach to the selection of management actions depending on the state of components of subsystems and elements of innovation culture is developed and tested. The economic-mathematical model for tools and methods structure optimization of the enterprise innovative culture formation and development is proposed and tested.eninnovation cultureinnovation-friendly environmentformation of innovative cultureArticledoi.org/10.5281/zenodo.3252957https://orcid.org/0000-0002-8133-578Xhttps://orcid.org/0000-0003-1985-5992