Zubkova, Alina Boleslavivna2018-09-032018-09-032017Zubkova A. Business modeling in the digital economy / А. Zubkova // Інформаційні технології: наука, техніка, технологія, освіта, здоров'я = Information technologies: science, engineering, technology, education, health : наук. вид. : тези доп. 25-ї міжнар. наук.-практ. конф. MicroCAD–2017, [17-19 травня 2017 р.] : у 4 ч. Ч. 4 / ред. Є. І. Сокол. – Харків : НТУ "ХПІ", 2017. – С. 205.https://repository.kpi.kharkov.ua/handle/KhPI-Press/37394Fourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.endigital communicationsfourth industrial revolutionecosystembusiness modelBusiness Model Canvasdigital technologiesvalue co-creationdigital economyconnected consumerspersonalized value creationbusiness designbusiness modelingconsumercustomersupply chainsupply chain managementThesishttps://orcid.org/0000-0002-4478-181X