Gliznutsa, M. Ju.Kramskoi, D. Ju.2024-01-032024-01-032023Gliznutsa M. Ju. Project method of marketing analysis of the international market [Electronic resource] / M. Ju. Gliznutsa, D. Ju. Kramskoi // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 188-190.https://repository.kpi.kharkov.ua/handle/KhPI-Press/72528It has been proven that social networks are a proven and effective tool for collecting information about consumers and competitors, relevant for companies in many fields of activity, allowing them to see the market from the inside. SEO – search engine optimization – is a set of measures aimed at increasing the site’s position when responding to queries in search services. The main SEO activities include high-quality website content, creation of unique content, interaction with social networks, links to other resources.enmarketing analysisinternational businessproject methoddeveloped competitionmarketing activitiesproject analysissocial networksenterprisesArticle