Shypulina, YuliiaHlavchev, D. M.2024-05-162024-05-162022Shypulina Yu. Using A/B testing in a software product to increase the number of internal purchases [Electronic resource] / Shypulina Yu. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2022. – P. 211-213. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2022.pdf.https://repository.kpi.kharkov.ua/handle/KhPI-Press/77280entestingsoftware productinternal purchasesmobile technologypersonal computerssmartphoneUsing A/B testing in a software product to increase the number of internal purchasesArticlehttps://orcid.org/0000-0002-8133-578X