Larka, Lyudmila2024-08-122024-08-122024-08Reference summary of lectures on the course "Marketing in anti-crisis management" : for applicants of the second (master's) level of higher education of the educational program "Marketing" specialty 075 "Marketing" / comp. Lyudmila Larka ; National Technical University "Kharkiv Polytechnic Institute". – Kharkiv : NTU "KhPI", 2024. – 54 p.https://repository.kpi.kharkov.ua/handle/KhPI-Press/80065The synopsis of lectures on the discipline "Marketing in anti-crisis management" was developed according to the educational and professional program in the specialty 075 "Marketing". The discipline study program provides students with the acquisition of systematic knowledge of theoretical and methodological approaches to the use of marketing tools in a period of crisis.enanti-crisis managementcrisislife cycle of the enterprisebankruptcymarketing in anti-crisis managementsummary of lecturesLearning Objecthttps://orcid.org/0000-0002-8184-5464