Gorovyi, D. A.Havrys, O. O.2020-02-102020-02-102019Marketing [Electronic resource] : methodical instructions for practical lessons for full-time students in specialties 072 – "Finance, Banking and Insurance", 073 – "Management" and 076 – "Entrepreneurship, Trade and Exchange Activity" (in English) / comp. by: D. A. Gorovyi, O. O. Havrys ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2019. – 32 p. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44255https://repository.kpi.kharkov.ua/handle/KhPI-Press/44255Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing.enconcepts of marketingmarketing mixmarketing commodity policymarketing communicationsmarketing researchLearning Objecthttps://orcid.org/0000-0002-0416-3857https://orcid.org/0000-0002-3247-6885