Socially Responsible Digital Marketing in the Experience Economy
Дата
2020
ORCID
DOI
doi.org/10.12775/JCRL.2020.006
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Назва журналу
Номер ISSN
Назва тому
Видавець
Nicolaus Copernicus University, Poland
Анотація
The novelty of the conducted research lies in the application of the deduction method when analyzing the content of an enterprise in order to enhance social responsibility. First, all digital content is analyzed by SWOT analysis, and then each individual existing or newly created content is analyzed using a filter system in modified content analysis.
Опис
Ключові слова
social responsibility, digital marketing, impression economy, digital content, international business, multimedia publishing
Бібліографічний опис
Pushkar O. Socially Responsible Digital Marketing in the Experience Economy / O. Pushkar, Yu. Tataryntseva, O. Druhova // Journal of Corporate Responsibility and Leadership. – 2020. – Vol. 7, Iss. 2 : Contemporary Challenges of Management: Digitalization and Human Capital Intellectualization. – P. 19-31.