Перегляд за Автор "Kosenko, S. A."
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Документ Advantages of promoting a product to the market with the help of event marketing(Видавничий дім "Києво-Могилянська академія", 2023) Tkacheva, N. P.; Pererva, P. G.; Kosenko, S. A.At the heart of event marketing is an event - real or fictional, organized specifically for a specific campaign. It is in conjunction with the event that a set of proposals is considered, which should lead to the desired marketing result. To be associated with the event, that is, to be a part of it and, at the same time, to have a direct benefit from the event, promoting the interests of the company - this is the philosophy of event marketing, expressed in two words: "to be" and "to have".Документ Conflict prevention among staff(Національний технічний університет "Харківський політехнічний інститут", 2023) Kosenko, S. A.; Kosenko, A. V.It is proved that in order for the process of managing labor disputes (conflicts) to be permanent, systemic, it is objectively necessary to create a new such service, which has the status of a state body.Документ Developmentof the tourism industry in Ukraine(2023) Kosenko, S. A.; Pererva, P. G.It has been proven that the main problem of tourism development in Ukraine is the inefficient and irrational use of natural resources, as well as the lack of a clear strategy for the development of the tourism industry and its regulation. Insufficiently developed infrastructure, a poor system of transport services for tourists and the population stand in the way of the rapid rise and spread of the country's tourist image, thereby discouraging potential tourists.Документ Logistics support of innovation at an industrial enterprise(2023) Kosenko, S. A.; Pererva, P. G.It has been proven that the management of innovative activities based on logistics is a synthetic connection and integration of two concepts, that is, on the one hand, logistics as a concept of end-to-end (transversal) management, oriented towards movement, and on the other hand, innovation as a market-oriented concept of management enterprise (innovation management).Документ Problems and prospects development of the tourism industry in Ukraine(2023) Kosenko, S. A.; Pererva, P. G.It has been proven that Ukraine has a huge potential, which is confirmed by its natural, historical, cultural and human factors. But one of the main problems of the Ukrainian tourism industry is insufficient funding from both the government and foreign investors.Документ Stages of development of the benchmarking concept and their characteristics(2023) Pererva, P. G.; Kosenko, S. A.It has been proven that the strongest competitive advantage in the fight for the buyer should be efficient logistics. The logistics concept of an enterprise consists in the preparation and implementation of the principles and methods of logistics in its activities. It becomes obvious that in this case it is necessary to take into account the experience of successful enterprises inside and outside the industry in which the logistics object operates.Документ Ways of development of the media industry in the conditions of digitalization of the economy(Вінницький національний технічний університет, 2023) Kosenko, S. A.; Pererva, P. G.The report explores the features of the development of the media industry under the influence of the processes of global digital transformation. The main trends of modern digital development that affect the media industry of Ukraine are determined.