Перегляд за Автор "Nagy, Szabolcs"
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Документ Classification of innovative enterprises depending on their strategic behavior(2021) Nagy, Szabolcs; Pererva, P. G.An original classification of innovative firms is proposed, based on the biological approach often used to classify innovative firms and the corresponding competitive strategies they profess.Документ Commercialization of patent innovations(Національний технічний університет "Харківський політехнічний інститут", 2018) Nagy, Szabolcs; Pererva, P. G.Developed recommendations on the valuation of patents are not recommended as a regulatory document. They allow you to specify the results of the patent valuation, obtained using more reliable and proven practices.Документ Compliance principles(ТОВ "Нілан-ЛТД", 2018) Nagy, Szabolcs; Pererva, P. G.Документ Current evaluation of the patent with regarding the index of its questionnaire(Національний авіаційний університет, 2018) Nagy, Szabolcs; Sikorska, Małgorzata; Pererva, P. G.Документ Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise(РС Tесhnology сеntеr, 2024) Raiko, Diana; Shypulina, Yuliia; Potrashkova, Liudmyla; Illiashenko, Nataliia; Bozhkova, Viktoriia; Konokhova, Zoia; Miroshnуk, Mariіa; Nagy, Szabolcs; Illiashenko, Sergii; Abdunurova, A s s e mThe object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company’s potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise’s marketing activity can be presented as a tool of the enterprise’s activity, functioning as an element of the enterprise’s management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company.The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system’s application. Calculated data are provided for support, which showed that the productivity of the administrator’s work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional workДокумент Determinants of the development of foreign economic activity in Hungary(Луцький національний технічний університет, 2022) Nagy, Szabolcs; Pererva, P. G.The analysis of innovative development, the forecast of export-import flows and the identification of key factors for increasing the export potential of Hungary were carried out. The research hypothesis is that the key factors in the innovative development of Hungary's export potential are smart investments in the transport and logistics system, human capital in the medium and high-tech sector, the vector of the high-tech service sector, investments in science, research, e-commerce.Документ Development of balance method of planning in industrial enterprises(2018) Nagy, Szabolcs; Pererva, P. G.Документ Dual education in Hungary(ФОП Панов А. М., 2023) Nagy, Szabolcs; Pererva, P. G.It has been proven that the purpose of dual education is to implement the educational process directly at the workplace, ensuring interaction between education, economy and business. Such training meets the requirements of the labor market, prevents the growth of unemployment among young people, and promotes the career growth of young qualified labor resources.Документ Economic consequences in the country's economy from violation of exclusive rights(2022) Nagy, Szabolcs; Tkachov, M. M.; Pererva, P. G.It is proved that the development of information technology has greatly facilitated access to intellectual property, simplified the commission of offenses in this area. At the same time, society's attitude to copyright infringement on the Internet is tolerant: most citizens do not consider such actions to be theft or other behavior morally unacceptable. The generalization of existing scientific developments allowed the authors to identify, supplement and justify the following types (directions of formation) of economic losses of patent owners from infringement of intellectual property rights (the emergence of forgery, forgery).Документ Economic evaluation of the intellectual and innovative activity of enterprises(ТОВ "Юридична компанія "Юрсервіс", 2023) Nagy, Szabolcs; Kobielieva, T. O.; Pererva, P. G.It is proposed to carry out a quantitative assessment of intellectual and innovative activity based on three main approaches: functional, effective and factor-resultative.Документ Efficiency of use of resource potential(2018) Nagy, Szabolcs; Pererva, P. G.Документ Estimation of economic efficiency of power engineering(Харківський національний університет будівництва та архітектури, 2018) Nagy, Szabolcs; Sikorska, Małgorzata; Pererva, P. G.Документ Formation of an innovative model of the Hungarian business economy(2021) Nagy, Szabolcs; Pererva, P. G.It is proved that the innovative development of Hungary as a country with an economy in transition, largely dependent on the economic policy of the European Union as a whole, largely depends on economic cooperation in the field of innovation with other countries. And first of all, in our opinion, attention should be paid to the effectiveness of innovative business cooperation with the closest neighbor - Ukraine.Документ The formation of competitive advantages of intellectual technology(Інститут науково-дослідницький Люблінського парку науково-технологічного, 2018) Nagy, Szabolcs; Pererva, P. G.Документ Formation of damages from violation of intellectual property rights(ТОВ "Юридична компания "Юрсервіс", 2022) Nagy, Szabolcs; Tkachov, M. M.; Pererva, P. G.The generalization of existing scientific developments allowed the authors to identify, supplement and justify the following types (directions of formation) of economic losses of patent owners from infringement of intellectual property rights (the emergence of forgery, forgery).Документ Formation of heuristic potsulates as the basis of intellectual activity(ТОВ "Юридична компанія "Юрсервіс", 2021) Nagy, Szabolcs; Pererva, P. G.It is proved that heuristics as a science is based on a number of important postulates that have a heuristic meaning and a philosophical basis. The postulates of the theory act as its basic abstractions and serve as a substantive basis for the derivation of its other provisions.Документ Formation of innovatively active personnel of the enterprise(ФОП Томенко Ю. І., 2022) Nagy, Szabolcs; Pererva, P. G.; Kosenko, O. P.Документ Innovative development of foreign economic activities of Hungary(2022) Nagy, Szabolcs; Pererva, P. G.It is proved that the economic theory defines innovations in foreign economic activity as an important resource of the economy. Export allows to increase economic growth due to increased demand for goods and services. Imports not only contribute to domestic competition, but also serve as an important link in value added chains in the world economy, allowing to supplement the domestic market with high-quality goods that the country does not produce.Документ Innovative perspectives for development of Ukrainian machine building(Національний технічний університет "Харківський політехнічний інститут", 2018) Nagy, Szabolcs; Pererva, P. G.Документ Methodological provisions for conducting empirical research of the availability and implementation of the consumers’ socially responsible intentions(Сумський державний університет, 2018) Potrashkova, Lyudmyla; Raiko, Diana; Tseitlin, Leonid; Savchenko, Olga; Nagy, SzabolcsSocial responsibility of consumers is one of the main conditions for the recoupment of enterprises’ expenses associated with the implementation of social and ethical marketing tasks. Therefore, the enterprises, which plan to act on terms of social and ethical marketing, should monitor the social responsibility of consumers in the relevant markets. At the same time, special attention should be paid to the analysis of factors that prevent consumers from implementing their socially responsible intentions in the regions with a low level of social activity of consumers. The purpose of the article is to develop methodological guidelines that determine the tasks and directions of conducting empirical studies aimed at assessing the gap between the socially responsible intentions of consumers and the actual implementation of these intentions, as well as to identify the causes of this gap. An empirical survey of the sampled consumers in Kharkiv was carried out in terms of the proposed methodological provisions. It revealed a rather high level of respondents' willingness to support socially responsible enterprises and a rather low level of implementation of these intentions due to the lack of consumers’ awareness. To test the proposed methodological guidelines, an empirical study of the consumers’ social responsibility was conducted in 2017 on a sample of students and professors of the Semen Kuznets Kharkiv National University of Economics (120 people). Questioning of the respondents was carried out using the Google Forms. The finding allowed to make conclusion for existence of a high level of respondents' willingness to support socially responsible and socially active enterprises. However, the study also revealed the existence of a significant gap between the intentions and actions of consumers, caused by the lack of awareness. The authors allocated the prospects of socially responsible business development in the region, provided the active measures were taken by business and authorities to inform the consumers about the social responsibility and social activity of producers.