Перегляд за Автор "Romanchik, T. V."
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Документ Assessment of risks in conditions of provision of security of economic activities of organizations(General Jonas Žemaitis Military Academy of Lithuania, 2019) Polozova, T.; Cherkashina, M.; Shapoval, O.; Romanchik, T. V.; Alzoubi, Laith Abdel Karim MohammadThe study of the evolution of the economic security of the business entity has shown that at the present stage of economic development it is important to consider the factors of influence on economic security, in particular: the effectiveness of management, personnel and financial safety, a strategic approach to the functioning of the communication system of protection, taking into account the evolution of security and active search for innovative modern domains of development of industrial organizations and increase of the responsibility of performers for the consequences of their work. This allows to reduce the risk of loss of economic safety of the business entity. It was argued that innovative conceptualization of risk as a probable threat of losses lies within the scope of activity of managers of various units and has features of probable economic and objective-subjective nature, as well as a wide range of variability of the impact on the issues of economic safety and is conditioned by the dynamic development of important societal significant economic processes at the global and national levels, which ultimately contributes to enhancement of the organization’s competitive advantages.Документ The Creation of Dynamic Visual Objects as a Factor for Optimizing Advertisements in E-Commerce(Universitas Semarang, Indonesia, 2022) Sysoiev, Volodymyr Viktorovych; Kuchina, S. O.; Kitchenko, O. M.; Romanchik, T. V.; Kuchin, AlexandrThe aim of the study is to find ways to optimize advertising on Facebook product galleries and on Google. An experiment conducted as part of the study showed that the use of the dynamic optimization tool allows you to enrich existing feed data with additional 1st and 3rd party data and automatically compile visuals with additional information obtained from the feed and additional graphical overlays. The proposed method was tested on Facebook and Google with an analysis of click through rate, conversion rate and conversion cost indicators. The research results showed that the use of the dynamic optimization tool improves the effectiveness of online advertising, all the studied indicators has improved on both platforms. The Covid-19 pandemic has boosted the development of online retail and has created an urgent need to transform digital marketing tools. It has been established that in order to increase the conversion of sites and improve the quality of communication with the audience a deeper study of the behavioral characteristics of visitors of Internet resources, as well as high-quality visual content of the ad placements, are required. The results obtained complement to the few literature sources devoted to creating enriched feeds on various Internet companies, so the work is of significant interest for marketers and business owners who work in the field of e-commerce.Документ Determination of the essence of the economic security of the country(Національний технічний університет "Харківський політехнічний інститут", 2018) Reichling, Peter; Pererva, P. G.; Romanchik, T. V.The study of existing approaches to the definition of the state’s economic security has allowed us to suggest that the state’s economic security is a state of the state’s economy, for which sustainable and scientifically based methods have been created to neutralize the negative impact of internal and external threats, the necessary conditions are created for the state’s sustainable socio-economic development economic interests and improving the welfare of citizens.Документ Marketing levers of product competitiveness management(2023) Samoilov, O. V.; Romanchik, T. V.Документ Security management of innovation activity of an enterprise based on a multiple-factor approach(World Scientific and Engineering Academy and Society, Greece, 2020) Romanchik, T. V.; Cherkashina, Maya; Shapoval, Olena; Kitchenko, Olena; Heliarovska, OksanaThe introduction of innovations is carried out in conditions of uncertainty and is associated with a high degree of risk which affects the economic security of enterprises. The purpose of the research is to develop a methodology for selecting innovative enterprise projects that are optimal for investment. To achieve the goal we proposed to compare project evaluations in the external and internal environment by using a comparative analysis. In this case, the object of research is a portfolio of innovative projects where an indicator of internal competitiveness is calculated by taxonomic assessment for each project. Each project is evaluated to predict its level of market competitiveness by the analytic hierarchy process. The implementation of the proposed methodology will result in the selection of such innovative projects in the capacity of investment objects that simultaneously have a high level of internal and market competitiveness. Thus, the implementation of the proposed methodology will optimize the choice of areas of innovative activity of enterprises, which will significantly reduce the risk of innovation.