Перегляд за Автор "Shypulina, Yuliia"
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Документ Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises(PC Technology Center, 2021) Illiashenko, Sergii; Illiashenko, Nataliia; Shypulina, Yuliia; Raiko, Diana; Bozhkova, ViktoriiaThe present research substantiates the theorical and methodological foundations of quantitative assessment of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises under conditions of changing technological arrangement and the fourth industrial revolution. External and internal prerequisites for catching-up, leading and outstripping innovative development were determined and systematized. The two-step approach to assessing the sufficiency of prerequisites for the implementation of these directions was developed. It was proposed to assess external prerequisites according to the relative values of the indicators of the Global Innovation Index of the analyzed country, which take into account the highest and the lowest estimates of all countries Unlike existing approaches, the point-based score, rather than rating estimates of the indicators of countries are taken into account, which increases the assessment objectivity. The compliance of quantitative estimates with the levels of sufficiency of external prerequisites was determined using the Harrington Verbal-Numerical scale. It was proposed to assess internal prerequisites according to the author’s method of expert evaluations, which unlike existing ones, allows assessing the level of sufficiency of subsystems of the potential of innovative development of an enterprise. The two-step approach allows quantitative and comprehensive assessment of sufficiency of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises. It is possible to identify problems of prerequisites’ sufficiency, which allows their reasonable correction. The sufficiency of prerequisites for alternative directions of innovative development of machine-building enterprises was evaluated using the new approach and the best directions were chosen. The analysis time was reduced by 25–33 %, the accuracy of choice of directions and the effectiveness of their implementation strategies are increasing. The new approach improves strategic management of innovative development of industrial enterprises in the context of technological transformations.Документ Approach to assessment of prerequisites for implementation of strategic directions of innovative development of industrial enterprises(Технологічний центр, 2021) Illiashenko, Sergii; Illiashenko, Nataliia; Shypulina, Yuliia ; Raiko, Diana; Bozhkova, ViktoriiaThe present research substantiates the theorical and methodological foundations of quantitative assessment of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises under conditions of changing technological arrangement and the fourth industrial revolution. External and internal prerequisites for catching-up, leading and outstripping innovative development were determined and systematized. The two-step approach to assessing the sufficiency of prerequisites for the implementation of these directions was developed. It was proposed to assess external prerequisites according to the relative values of the indicators of the Global Innovation Index of the analyzed country, which take into account the highest and the lowest estimates of all countries Unlike existing approaches, the point-based score, rather than rating estimates of the indicators of countries are taken into account, which increases the assessment objectivity. The compliance of quantitative estimates with the levels of sufficiency of external prerequisites was determined using the Harrington Verbal-Numerical scale. It was proposed to assess internal prerequisites according to the author’s method of expert evaluations, which unlike existing ones, allows assessing the level of sufficiency of subsystems of the potential of innovative development of an enterprise. The two-step approach allows quantitative and comprehensive assessment of sufficiency of the prerequisites for the implementation of strategic directions of innovative development of industrial enterprises. It is possible to identify problems of prerequisites’ sufficiency, which allows their reasonable correction. The sufficiency of prerequisites for alternative directions of innovative development of machine-building enterprises was evaluated using the new approach and the best directions were chosen. The analysis time was reduced by 25–33 %, the accuracy of choice of directions and the effectiveness of their implementation strategies are increasing. The new approach improves strategic management of innovative development of industrial enterprises in the context of technological transformations.Документ Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise(РС Tесhnology сеntеr, 2024) Raiko, Diana; Shypulina, Yuliia; Potrashkova, Liudmyla; Illiashenko, Nataliia; Bozhkova, Viktoriia; Konokhova, Zoia; Miroshnуk, Mariіa; Nagy, Szabolcs; Illiashenko, Sergii; Abdunurova, A s s e mThe object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company’s potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise’s marketing activity can be presented as a tool of the enterprise’s activity, functioning as an element of the enterprise’s management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company.The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system’s application. Calculated data are provided for support, which showed that the productivity of the administrator’s work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional workДокумент Development management of company’s innovative-encouraging environment on the basis of innovative culture formation(University of Bielsko-Biala, 2019) Shypulina, Yuliia; Sokol, KaterynaArticle focuses on formalized approach elaboration to the management of formation process and innovative culture development of an enterprise. It also specifies content of management procedures. The approach to the selection of management actions depending on the state of components of subsystems and elements of innovation culture is developed and tested. The economic-mathematical model for tools and methods structure optimization of the enterprise innovative culture formation and development is proposed and tested.Документ Development of a system of motivation for employees of the marketing department of the enterprise for product promotion using tools of informational interaction of virtual space(PC Тесhnology сеntеr, 2023) Raiko, Diana; Shypulina, Yuliia; Vasyltsova, Svitlana; Oborina, Anastasiia; Fedorenko, IrinaThe work considers the problem of developing an approach to increase the motivation of employees of the company's marketing department to promote products (websites) to partners and consumers in the virtual space by using marketing tools of information interaction. Approaches to improving the enterprise management system and increasing its business activity were proposed. The first one is for the formation of well-founded proposals for the development of a system of motivation for marketers in the promotion of products according to the point evaluation system on a certain number of sites where information about the company's activities is posted. The second is to develop recommendations for product promotion by marketers in the virtual space to increase the business activity of the enterprise. Methodical recommendations were proposed, in contrast to the existing approaches, based on the implementation of the motivation system of marketers (link builders and attrichers). Characteristic differences are the substantiation of the employees' motivation to promote the company's products (websites) and the improvement of the structure of the outriggers department. This is due to the introduction of a system of subgroups managed by outriggers under the chairmanship of a team leader. The features that made it possible to solve the mentioned problem are that according to the results of the work of each subgroup, all participants can receive bonuses, motivating each other to work more fruitfully. It was determined that such a system, using the example of outriggers, is the most successful for the sustainable development of the site. The motivation system is used in practice and consists in dividing all the indicators of the site and assigning them the corresponding points, according to the most important criteria. The results are explained by the fact that the better the site's indicators, the higher the score will be given, the higher the bonus will be for the fulfillment or over-fulfillment of the plan by the outreachers. On the other hand, the site will receive better and more diverse links, which is also an important factor for search engines.Документ Diagnostics of innovative culture of Ukrainian society(Primedia eLaunch LLC, USA, 2019) Illyashenko, Sergii; Shypulina, Yuliia; Sokol, KaterynaThe relevance of the research is the need to increase the efficiency of managing the innovative culture of society as a mechanism of socio-cultural regulation of innovative human behavior, which is the basis of innovative and favorable environment-higher state, forms the prerequisites for the transition to an innovative path of development. The purpose of the research is to improve and practically test the system of management of the innovative culture of society based on the results of diagnostics of its condition. The theoretical and methodical approach to the diagnostics of the state as a subsystem of purposeful management of innovative culture of society is improved. Diagnostics of the state and dynamics of the development of the innovative culture of Ukraine, as a whole, and its individual components and their elements for the period 2013-2019 (the period of active political and socio-economic transformations) was performed. A set of practical-oriented recommendations for ensuring the proper level of individual elements and constituents of the innovative culture of the Ukrainian society is proposed. It is substantiated that the practical implementation of the obtained results will help to increase the level of innovative culture of society as one of the main elements of formation of an innovative and favorable environment of the state, which, in its turn, creates prerequisites for innovative development of the Ukrainian economy in line with the concept of innovative advancement. The theoretical, methodological and methodical foundations of innovative management at the state level have been deepened in terms of improving the system of diagnostics and management according to its results by developing the innovative culture of society.Документ Digitalization as a direction of innovative development of Ukrainian universities in the conditions of technological transformations(Український державний хіміко-технологічний університет, 2023) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Golysheva, IevgeniiaThe article is devoted to determining the prospects of digitalization as a direction of innovative development of Ukrainian universities in the conditions of technological transformations to solve the problems caused by them in the market of scientific and educational services, as well as to develop on this basis, an approach to the justification of relevant, innovative projects. The motivational reasons for the digitalization of the university as a way of its response to technological transformations are outlined and systematized according to the areas of activity. The prerequisites and specifics of the accelerated digitization of Ukrainian universities in the conditions of quarantine restrictions of COVID-19 and war and post-war recovery are determined. An analysis of the practice of using digital technologies in the educational process of some departments of universities in the North-East of Ukraine, operating in the front-line zone, was carried out. The authors clarified the digital structure of the university and the scheme of interaction of its subsystems in the digital economy in the conditions of technological transformations. In particular, in terms of determining the characteristics of external and internal channels of information and knowledge, the interaction initiates innovative changes in the university's activities through digitalization. An approach to the analysis and substantiation of the expediency of the implementation of innovative development projects of the university has been developed depending on the level of its readiness for digitalization. The authors formed a system of indicators for its evaluation, by analogy with the Network Readiness Index, which characterizes various aspects of the university's digital readiness to implement innovative development projects. In particular: technological, human, and managerial aspects of digital readiness, as well as its expected effectiveness (usefulness). The obtained results develop the principles of innovation management in the field of higher education, in terms of the development and justification of the approach to the management of digitalization of the university, as a prerequisite for its innovative development in the conditions of technological transformations and the formation of the digital economy.Документ Digitalization of logistics to solve the problems of its development in the conditions of the post-war recovery of Ukraine’s economy(ДВНЗ "Український державний хіміко-технологічний університет", 2024) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Golysheva, IevgeniiaThe article is devoted to the development of recommendations for the digital transformation of domestic logistics to solve the current problems of its development in the conditions of post-war recovery, as well as the development of Ukraine’s economy. Based on the analysis of military actions’ impact on the logistics infrastructure and the logistics practices during the war with Russia, the study identifies two main problems of domestic logistics. Additionally, it considers the requirement for post-war recovery and economic growth to transition to an innovative development path. The first group includes problems caused by the war. The second is the problem of adapting logistics systems to the conditions of post-war recovery and innovative development of Ukraine’s economy. Recommendations have been developed to analyze and solve these groups of problems by addressing them, their consequences, and the digital technologies that can mitigate them. Appropriate tables for making managerial decisions regarding the digital transformation of logistics systems and their elements have been created. A consolidated scheme is proposed, outlining the sequence and content of management procedures. This scheme guides the selection of digital technologies to address the problems identified. It helps form relevant strategies based on digitalization. The obtained scientific and applied results, conclusions, and recommendations collectively deepen the principles of managing the digital transformation of logistics systems as a way to solve the problems of their development in the conditions of post-war recovery and the transition to innovative growth of the economy of Ukraine. They also contribute to the formation of the information and analytical base of the organizational and economic management mechanism for the development of logistics systems in the digital economy. Further research should be aimed at developing the methodological foundations of formalized management of the processes of digital transformation of domestic logistics to ensure its development in the conditions of the post-war recovery of Ukraine’s economy in line with the concept of innovative growth.Документ Evaluation of quality level in managing the development of industrial enterprises(Технологический центр, 2019) Raiko, Diana ; Podrez, O.; Cherepanova, V. O.; Fedorenko, I.; Shypulina, YuliiaThe research focuses on the substantiation of theoretical aspects and practical support for assessing the quality level of managing enterprises development taking into account the influence of the external and internal environment. The conceptual apparatus for estimation of quality development of enterprise management was refined, which makes it possible to determine reasonably the level of management according to the generally known elements (economic, social and ecological) that are proposed to be supplemented with an energy component. A new conceptual approach to the procedure of evaluation of the quality of development management by levels, the stages of which are proposed to expand by: the formation of the database by levels of management (state, regional), choice and evaluation of indicators by components of development and spheres of activity, development of the tools for management improvement. The integrated indicator has been proposed, which differs from the existing ones by the fact that it estimates the quality of development management, rather than the development level. In contrast to the previously proposed ones, the integrated indicator takes into account the influence of external environment by the components of development and of the internal environment – by the areas of activity for each component. That is why it has practical significance, since it allows performing monitoring and detecting the negative influence of management on the enterprise development. Taking coke plants as an example, the structures of the indicators that characterize the management quality were determined. A large number of indicators were reduced by the method of expert assessments, which increases the validity of the choice. Indicator estimates were constructed solely based on relative indicators (indices), which improves consistency. Using the integrated method, the estimation of the indicators by individual components and on the whole was performed. The scale for evaluation of the quality level of enterprise development management was constructed using the Harrington function. The new approach to assessing the quality of the enterprise development management and a complex of mathematical support will lead to the uniform economic, social, environmental and energy development of enterprises.Документ Fundamentals of the management mechanism of innovative production commercialization of industrial enterprise(Agenda Publishing House Limited, United Kingdom, 2020) Illiashenko, Sergii; Shypulina, Yuliia ; Illiashenko, Nataliia; Gryshchenko, Olena; Melnyk, YuliiaSummarizing the above, the authors have developed and scientifically substantiated the methodological and theoretical and methodological foundations of the formation and functioning of the organizational and economic mechanism of commercialization of innovative products of industrial enterprises (OEMCIPIE). The essence and content of the OEMCIPIE components, the main functions, principles of functioning and structure, instrumental and methodological support, organizational aspects of functioning are determined. An approach to developing a market-oriented concept of an innovative product, as well as an approach to managing its commercialization strategies, are proposed and substantiated. The practical implementation of the scientific and applied research deliverables will provide an opportunity to solve the problem of increasing the efficiency of the commercialization strategies of innovative products of industrial enterprises, which operate in conditions of high degree uncertainty and risk.Документ The information support system's formation of marketing innovative decisions in Ukrainian companies(Blue Eyes Intelligence Engineering and Sciences Publication, India, 2019) Illiashenko, Sergii; Shypulina, Yuliia ; Gryshchenko, Olena; Illiashenko, NataliiaNowadays the main strategic goal of companies can be described as the improvement of the efficiency in order to achieve higher profitability. Under these circumstances, information systems and technologies should be considered as key tools that allow to achieve higher levels of business efficiency and productivity. They allow businesses to create new products and services, as well as brand new business models. Innovations in ICT and management information systems have led to significant changes in managerial methods, processes and vision. The aim of the re-search is the development and justification of theoretical and methodological foundations of the information support system’s formation for marketing innovative decisions. The comparative and statistical analysis, method of generalization, system and structural analysis, structural and logical modeling, fundamentals of marketing and management, scientific findings devoted to the study of information support of decision-making were used to achieve the goals of the study. As a result, the authors have developed the principles of forming an information support system for marketing innovative decisions in Ukrainian companies. The functions, marketing information system’s structure and its components interactions, sequence and content of stages of MID de-velopment and creation, information flows interactions scheme are developed. The research re-sults contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian com-panies.Документ The information support system's formation of marketing innovative decisions in Ukrainian companies(Національний університет біоресурсів і природокористування України, 2019) Illiashenko, Sergii; Shypulina, Yuliia ; Illiashenko, Nataliia; Gryshchenko, OlenaThe research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies.Документ Intellectual capital management of the university in the system of its innovative development(ДВНЗ "Український державний хіміко-технологічний університет", 2022) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Golysheva, IevgeniiaThe article is devoted to the development of an approach to integrated adaptive management of intellectual capital of a modern university (including individual subsystems and their elements) in the system of its innovative development in the changing technological environment and the fourth industrial revolution. The sequence and content of formalized management procedures are determined, including the determination of perspective strategic directions of scientific and educational activity of the university in the conditions of technological transformations caused by the fourth industrial revolution; assessments of the proposed methodological approach to the level of the current state of subsystems and elements of intellectual capital from the standpoint of sufficiency to ensure the innovative development of the university in selected areas; decision-making on the management of intellectual capital of the university, including its subsystems and their elements, based on the results of the assessment of their sufficiency. The conceptual scheme of adaptive management of university intellectual capital in the conditions of technological transformations in the system of its innovative development is developed. The scientific results obtained in the article deepen the principles of innovative management of scientific and educational institutions in terms of forming an approach to adaptive integrated management of university intellectual capital, as one of the main prerequisites for their innovative development in the transformation of technological systems and the fourth industrial revolution. The practical implementation of these developments will significantly increase the efficiency of management of the formation, actualization, strengthening, and use of intellectual capital of universities, to form on this basis the prerequisites for their innovative development, strengthen positions in world rankings. It will also contribute to the development of the market infrastructure of scientific and educational services and the innovation infrastructure of the state as a whole, which is especially relevant for Ukraine.Документ Logistics risks of commercialization of innovations of industrial enterprises(ДВНЗ "Український державний хіміко-технологічний університет", 2023) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Golysheva, IevgeniiaThe article is devoted to the definition and systematization of logistical risks of innovations commercialization of industrial enterprises, as well as the development of approaches to quantitative assessment and consideration of these risks when justifying innovative projects. From the point of view of the logistic approach, the essence and content of the commercialization stage for various options of the innovation process, separated by the type of innovative business, the degree of radicalization of innovative activity, and the size of the industrial enterprise-innovator, have been clarified. The role of logistical support for the commercialization of innovations during the implementation of the specified options of the innovation process is revealed. The content of logistics support measures concerning procurement, production, and distribution logistics is detailed. The systematization (by environment of occurrence and factors of influence) of logistics risks of commercialization of innovative products of industrial enterprises has been carried out: risks of the macro environment (caused by the impact of its components), risks of external logistics systems (caused by the influence of their links), risks of the internal logistics system (caused by the impact of its elements), risks logistic support management systems (caused by incomplete certainty regarding the subject, conditions and consequences of management decisions). The nature of the manifestation, the degree of influence, and the possibilities of managing the selected risks are determined. A systematic approach to the quantitative assessment of logistics risks of commercialization of innovations of industrial enterprises, particularly those that have a more significant influence on the results of commercialization (risks of external and internal logistics systems), is proposed. The essence of risk management measures based on assessment results, in particular, aimed at reducing their level, is outlined. The results of the study develop and deepen the fundamental aspects of risk management of innovative projects in terms of identification, determination of the causes of manifestation, influencing factors, quantitative assessment, and minimization of logistical risks of commercialization of innovations of industrial enterprises in the permanently unstable conditions of the modern economy, caused by the fourth industrial revolution and the transformation of technological systems.Документ Management of commercialization of knowledge in the system of innovative development of the enterprise in the conditions of transformation of technological institutions(Teadmus OÜ, Estonia, 2023) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, NataliiaThe obtained results deepen the fundamental aspects of the innovative management of an industrial enterprise in the part of managing the choice of approaches to the commercialization of knowledge as the basis of innovative development. Further research should be aimed at developing the methodological foundations of the organizational and economic mechanism of knowledge management at the enterprise in the context of its innovative development in the unstable conditions of the transformation of technological structures.Документ Management of the innovative development potential of industrial enterprises in the digital economy(Український державний хіміко-технологічний університет, 2022) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia; Raiko, DianaThe article considers the development of the approach to complex adaptive management of the potential for innovative development (PID) of the industrial enterprise in the conditions of the formation and development of the digital economy. The impact of information computer technologies of the fourth industrial revolution on each component subsystems (including their elements) of the PID of the industrial enterprise from the standpoint of ensuring its sustainable innovative growth are determined and systematized by the nature of action (favorable or unfavorable). Approaches to purposeful management of PID component subsystems of the industrial enterprise have been developed in order to update their condition in relation to external conditions and ensure favorable internal prerequisites for innovative development in the digital economy. Their application makes it possible to reasonably align the internal possibilities of innovative development of the industrial enterprise (its PID) with the external ones in the conditions of the digital economy. The enlarged scheme has been developed that reflects the sequence and content of the formalized procedures for managing the PID of the industrial enterprise in the context of its transition to the path of innovative development in the conditions of the digital economy. It can be used as a methodological basis for the implementation of the developed approaches in the practice of innovative activity of industrial enterprises. The presented developments collectively form the approach to complex adaptive management according to formalized PID procedures of the industrial enterprise, including its component subsystems-potentials and their elements, in the context of ensuring the compliance of internal and external conditions of innovative growth of the enterprise in the digital economy. The developed approach, in contrast to the existing ones, provides the adaptive management of all components (as well as their elements) of PID in a complex, which increases the degree of coherence and validity of the management of innovative development at industrial enterprises in the digital economy.Документ Marketing in the process of advanced development managing(WSEH, 2020) Illiashenko, Nataliia; Shypulina, YuliiaДокумент Marketing of scientific and educational knowledge of the modern university(Одеський національний політехнічний університет, 2019) Illiashenko, Sergii; Shypulina, Yuliia; Klisinski, JanuszThe purpose of the article is to develop theoretical and methodological bases for forming the marketing system of scientific and educational knowledge of modern university. The basic tasks of marketing of scientific and educational knowledge of the modern university are specified and systematized. The tasks concerning orientation of the knowledge production system on the most perspective types of knowledge, as well as formation and stimulation of demand, promotion and application (commercialization) of modern knowledge are detailed: separately in sections of scientific and educational knowledge. On the basis of the existing practice, it is proposed to apply the concept of 8P marketing of scientific and educational knowledge of universities. An integrated scheme of the marketing system of scientific and educational knowledge of the modern university has been formed uniting types of marketing; main tasks; tools for solving these problems into a single complex. The distribution of functions and management decisions of separate units and senior management of the university is performed.Документ Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications(WSEH, 2023) Shypulina, Yuliia; Hlavchev, D. M.Документ Options of satisfacing consumers' needs on the basis of innovative marketing(WSEH, 2021) Illiashenko, Nataliia; Shypulina, Yuliia