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Документ Assessment of investment attractiveness and creditworthiness of business entities(Київський національний економічний університет імені Вадима Гетьмана, 2023) Caiduo, Yi; Long, Cheng; Osypova, Victoriia; Shirshova, Yana; Tataryntseva (Kurbatova), YuliiaДокумент Innovative technologies impression management in digital marketing(2023) Tataryntseva (Kurbatova), Yuliia; Pushkar, OleksandrThe development and implementation of marketing innovations in market conditions is the only way to increase competitiveness and support high rates of development of organizations and their brands. Marketing innovations are aimed at more fully meeting the needs of consumers, opening new sales markets in order to increase sales, which is the key to the successful development of the organization. The role of the sociopsychological component in the process of managing digital marketing in the impression economy is growing. Therefore, in order to ensure the integrity and adequacy of the user’s perception of a multimedia product, recommendations for digital marketing management should combine a description of both the production-technological and sociopsychological components.Документ Social entrepreneurship as an object of state regulation(Global Scientific Trends, 2023) Osypova, Svitlana; Tataryntseva (Kurbatova), YuliiaSocial entrepreneurship as an object of state regulation is researched in the article. In particular, the features of formation and stages of development of social entrepreneurship are investigated. The views of foreign authors on the definition of social entrepreneurship are analysed. Also, the content of definitions of social entrepreneurship of domestic scientists is investigated.Документ Socially Responsible Digital Marketing in the Experience Economy(Nicolaus Copernicus University, Poland, 2020) Pushkar, Oleksandr; Tataryntseva (Kurbatova), Yuliia; Druhova, OlenaThe novelty of the conducted research lies in the application of the deduction method when analyzing the content of an enterprise in order to enhance social responsibility. First, all digital content is analyzed by SWOT analysis, and then each individual existing or newly created content is analyzed using a filter system in modified content analysis.