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Документ Directions of development of time management skills of higher education students in the process of professional training(Національний технічний університет "Харківський політехнічний інститут", 2024) Vorobieva, YevheniiaThe article highlights the peculiarities of developing time management skills for modern professionals. It is also analyzed that success in educational activities depends on successful time planning by students. The basic concepts on which the use of time planning technologies is based are defined. The article contains the author's own interpretation of the directions of development of time management skills in higher education students in the process of professional training.Документ Leadership Detection Across Social Media Hashtags(2022) Romanovskyi, O. G.; Pidbutska, N. V.; Knysh, A. Ye.; Vorobieva, YevheniiaThe paper deals with the problem of identifying leaders on the basis of social media hashtags. The relevance of the research topic is determined by the growing interest of employers in employees with developed leadership qualities and the need for clear and accurate detection of leadership abilities without recourse to in-depth psychodiagnostic testing. In this connection, the analysis of the content of social networks of seekers can be a reliable way to identify potential leaders. With a view to studying the specifics of the use of social media hashtags, a group of 214 students (average age 21.4 ± 1.2) studying in various professional fields (technical, humanities, social sciences) was selected, including 109 women and 105 men. The Transformational Leadership Questionnaire was used to study the level of leadership development. To study the attitude to different types of hashtags, we’ve developed a questionnaire aimed at evaluating different types of hashtags. Descriptive statistics and Ttest methods were used to process the study data. The study has found that leaders prefer mixed hashtags, using verbs and calls to action. Not leaders prefer short hashtags with nouns and expressions of their own feelings. The features of the hashtags used by leaders on social media identified in the study can be used in modern professional selection for a prompt and comprehensive assessment of job seekers.Документ The role of psychological knowledge in marketing communications(Національний технічний університет "Харківський політехнічний інститут", 2023) Vorobieva, YevheniiaThe article highlights the peculiarities of implementing the results of psychological research for the development of marketing. It is also analyzed that psychological knowledge has a direct impact on the effectiveness of marketing communications and advertising. The basic principles on which the use of triggers in marketing communications is based are defined. The article contains the author’s own interpretation of the directions of development of the marketing psychologist’s activity in modern conditions.