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Документ Archetypes of economic behaviour and their origins in scientific-philosophic thought of middle Eastern countries(ДП "Видавничий дім "Персонал", 2017) Yaghi, Mahmoud Musa; Garnyk, Liudmyla PetrivnaArticle represents author’s attempt of implementation archetypical paradigm in its classical and modern interpretations for analyzing economic behaviour of marginals in the field of scientific-philosophic thought of Middle Eastern countries. Also in the frameworks of the article we represent our idea of reinterpretation of some European approaches and models in the frameworks of archetypical paradigm according to economic objectives of mental, culturalreligious and intercultural components of consumer behaviour and key elements of spiritual-social modus conflicting nature. Represented in European social-philosophic discourse most popular theories, models and instruments of archetypes analysis can be implemented for intercultural research purpose for comparative analysis inside of homogenious and multicultural Muslim communities in the different parts of Middle East, but to gaine success in research and for getting valid and objective results we propose to use additionaly instruments of correct and equivalent interpretation for mediation between european and oriental clerical and marginal social-philosophic discourses. Islamic (or clerical) philosophy, Al-Kalam, by its nature is close to Christian theology, and Muslim (usually marginal) philosophy (based on different visions and interpretations of local customs and religious dogmas) is more close to schism and alternative interpretations of classical or modern non-Islamic ideas, theories and consepts. Thus, our article is just attempt to analize and to interpret modern European theories to propose valid instruments for socio-philosophic analysis of ecоnomic behaviour in Middle Eastern countries.