(Національний технічний університет "Харківський політехнічний інститут", 2024) Kompaniiets, Iryna
The article examines the peculiarities of functioning of tourist destinations as an important o ect of management in the tourism sector. The key components of a tourist destination are identified: convenience, accessibility, organisation of tourist activity, and the offer of the existing tourist product. It is substantiated that an essential prerequisite for the functioning of a tourist destination is its resources and image, which create motivation for travel. The features of successful management of a tourist destination are analysed to ensure its continuous development. The strategies and means of management such as marketing tactics, resource supply and infrastructure development are considered. The importance of a thorough approach to managing a tourist destination, taking into account its unique features, potential and impact on the local environment, is shown. It is determined that the understanding and practical application of management strategies aimed at improving the image of a tourist destination and meeting the needs of different groups of tourists is a priority for the development of a tourist destination.
